Research and theory in consumer decision making has been dominated by a perspective that assumes that a consumer knows what product category he or she needs. This limited view has resulted in equating consumer decisions with brand choice. The purpose of this article is to provide a framework for con
β¦ LIBER β¦
An Interaction Framework of Consumer Decision Making
β Scribed by Girish N. Punj and David W. Stewart
- Book ID
- 124096140
- Publisher
- University of Chicago Press
- Year
- 1983
- Tongue
- English
- Weight
- 528 KB
- Volume
- 10
- Category
- Article
- ISSN
- 0093-5301
- DOI
- 10.2307/2488923
No coin nor oath required. For personal study only.
π SIMILAR VOLUMES
Consumer decision making within a goal-d
β
Robert Lawson
π
Article
π
1997
π
John Wiley and Sons
π
English
β 200 KB
π 1 views
Consumer substitution decisions: an inte
β
Hamilton, Rebecca W.; Thompson, Debora V.; Arens, Zachary G.; Blanchard, Simon J
π
Article
π
2014
π
Springer US
π
English
β 508 KB
Special Issue on Consumer Decision Makin
β
Richard W. Olshavsky and Donald H. Granbois
π
Article
π
1979
π
University of Chicago Press
π
English
β 382 KB
Toward an integrated framework for onlin
β
William K. Darley; Charles Blankson; Denise J. Luethge
π
Article
π
2010
π
John Wiley and Sons
π
English
β 115 KB
## Abstract This paper presents a comprehensive review of recent empirical studies dealing with online consumer behavior and decisionβmaking processes. To that end, the paper adapts and extends Engel, Kollat, and Blackwell's (1978) and Engel, Blackwell, and Miniard's (1986) decisionβmaking model as
Perspectives on consumer decision making
β
Torben Hansen
π
Article
π
2005
π
John Wiley and Sons
π
English
β 160 KB
π 2 views
An exploration of values in ethical cons
β
Deirdre Shaw; Emma Grehan; Edward Shiu; Louise Hassan; Jennifer Thomson
π
Article
π
2005
π
John Wiley and Sons
π
English
β 134 KB
π 3 views