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An exploratory investigation of new product forecasting practices

โœ Scribed by Kenneth B. Kahn


Book ID
117564107
Publisher
John Wiley and Sons
Year
2002
Tongue
English
Weight
87 KB
Volume
19
Category
Article
ISSN
0737-6782

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โœ Bruce G. S. Hardie; Peter S. Fader; Michael Wisniewski ๐Ÿ“‚ Article ๐Ÿ“… 1998 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 243 KB ๐Ÿ‘ 2 views

While numerous researchers have proposed dierent models to forecast trial sales for new products, there is little systematic understanding about which of these models works best, and under what circumstances these ยฎndings change. In this paper, we provide a comprehensive investigation of eight leadi