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An exploratory investigation of new product forecasting practices

โœ Scribed by Kenneth B. Kahn

Book ID
117564107
Publisher
John Wiley and Sons
Year
2002
Tongue
English
Weight
87 KB
Volume
19
Category
Article
ISSN
0737-6782

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While numerous researchers have proposed dierent models to forecast trial sales for new products, there is little systematic understanding about which of these models works best, and under what circumstances these ยฎndings change. In this paper, we provide a comprehensive investigation of eight leadi