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An Exploration of The Meaning and Outcomes of a Customer-Defined Market Orientation

✍ Scribed by Dave Webb; Cynthia Webster; Areti Krepapa


Book ID
117320352
Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
273 KB
Volume
48
Category
Article
ISSN
0148-2963

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Customer-led and market-oriented: a matt
✍ Tom Connor πŸ“‚ Article πŸ“… 1999 πŸ› John Wiley and Sons 🌐 English βš– 64 KB

This article is prompted by Slater and Narver's (1998) SMJ article entitled 'Customer-led and market-oriented: Let's not confuse the two'. It is suggested here that Slater and Narver's contention that strategic success is a function of market-led orientation rather than customerled orientation is to