๐”– Bobbio Scriptorium
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A value-based perspective of market orientation and customer service

โœ Scribed by Shu-Ching Chen; Pascale G. Quester


Book ID
116694930
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
282 KB
Volume
16
Category
Article
ISSN
0969-6989

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Customer-led and market-oriented: a matt
โœ Tom Connor ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 64 KB

This article is prompted by Slater and Narver's (1998) SMJ article entitled 'Customer-led and market-oriented: Let's not confuse the two'. It is suggested here that Slater and Narver's contention that strategic success is a function of market-led orientation rather than customerled orientation is to