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An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes

✍ Scribed by Babu John Mariadoss; Raj Echambadi; Mark J. Arnold; Vishal Bindroo

Book ID
107496901
Publisher
Sage Publications
Year
2010
Tongue
English
Weight
338 KB
Volume
38
Category
Article
ISSN
0092-0703

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