Investigating the effects of a line extension or new brand introduction on market structure

✍ Scribed by Pradeep K. Chintagunta

• Book ID: 104772082
• Publisher: Springer US
• Year: 1996
• Tongue: English
• Weight: 645 KB
• Volume: 7
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1007/bf00435539