𝔖 Bobbio Scriptorium
✦   LIBER   ✦

An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising

✍ Scribed by Limbu, Yam B.; Huhmann, Bruce A.; Peterson, Robin T.


Book ID
126769238
Publisher
Emerald Group Publishing Limited
Year
2012
Tongue
English
Weight
278 KB
Volume
6
Category
Article
ISSN
1750-6123

No coin nor oath required. For personal study only.


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