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The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study

✍ Scribed by Pascal, Vincent J.; Sprott, David E.; Muehling, Darrel D.

Book ID
120329024
Publisher
Informa UK (Taylor & Francis)
Year
2002
Tongue
English
Weight
996 KB
Volume
24
Category
Article
ISSN
1064-1734

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## Abstract In this paper, we expand upon recent research by Frohlich and Westbrook [J. Operations Manage. 19 (2) (2001) 185] that characterizes the influence of supply chain integration on performance. Introducing supply chain integration intensity as a proxy variable for Frohlich and Westbrook’s