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An examination into the factors that influence consumers’ perceptions of value

✍ Scribed by Joris Drayer; Stephen L. Shapiro


Book ID
116885811
Publisher
Elsevier
Year
2011
Tongue
English
Weight
290 KB
Volume
14
Category
Article
ISSN
1441-3523

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## Abstract Factors related to consumer adoption of short message service (SMS) are analyzed in this article. Our structural equation model identifies perceived enjoyment (PENJ), perceived monetary value (PMV), perceived usefulness (PU), and perceived ease of use (PEU) as four major factors that di