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Consumer perception of salesperson influence strategies: an examination of the influence of consumer goals

✍ Scribed by Lynnea Mallalieu


Publisher
John Wiley and Sons
Year
2006
Tongue
English
Weight
136 KB
Volume
5
Category
Article
ISSN
1472-0817

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The impact of involvement and ambiguity on satisfaction judgments for high-credence property services such as health care has not been studied. This study examines the level and process effects of involvement on satisfaction with two dimensions of a health-care service. We found that higher levels o