A contingent perspective on the advantages of stores' strategic philanthropy for influencing consumer behaviour

✍ Scribed by Xueming Luo

• Publisher: John Wiley and Sons
• Year: 2005
• Tongue: English
• Weight: 118 KB
• Volume: 4
• Category: Article
• ISSN: 1472-0817
• DOI: 10.1002/cb.19