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An empirical analysis of the determinants of category expenditure

โœ Scribed by William P Putsis Jr.; Ravi Dhar

Book ID
117320464
Publisher
Elsevier Science
Year
2001
Tongue
English
Weight
229 KB
Volume
52
Category
Article
ISSN
0148-2963

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An empirical analysis of the determinant
An empirical analysis of the determinants of price tolerance
โœ Andreas Herrmann; Frank Huber; K. Sivakumar; Martin Wricke ๐Ÿ“‚ Article ๐Ÿ“… 2004 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 132 KB

## Abstract In the context of pricing strategies, the notion of price tolerance is an important construct for academic researchers and marketing managers. In this article, a conceptual model of factors influencing the level of price tolerance is proposed and empirically tested with the use of data