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An empirical analysis of the determinants of price tolerance

โœ Scribed by Andreas Herrmann; Frank Huber; K. Sivakumar; Martin Wricke

Publisher
John Wiley and Sons
Year
2004
Tongue
English
Weight
132 KB
Volume
21
Category
Article
ISSN
0742-6046

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โœฆ Synopsis

Abstract

In the context of pricing strategies, the notion of price tolerance is an important construct for academic researchers and marketing managers. In this article, a conceptual model of factors influencing the level of price tolerance is proposed and empirically tested with the use of data collected from airline passengers. The results support most propositions of the conceptual model and offer several insights for managerial action and further academic research. ยฉ 2004 Wiley Periodicals, Inc.

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