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Understanding the Determinants of Retail Strategy: An Empirical Analysis

โœ Scribed by Dinesh Kumar Gauri; Minakshi Trivedi; Dhruv Grewal


Book ID
113752272
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
303 KB
Volume
84
Category
Article
ISSN
0022-4359

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## Abstract In the context of pricing strategies, the notion of price tolerance is an important construct for academic researchers and marketing managers. In this article, a conceptual model of factors influencing the level of price tolerance is proposed and empirically tested with the use of data