𝔖 Bobbio Scriptorium
✦   LIBER   ✦

An empirical analysis of spokesperson characteristics on advertisement and product evaluations

✍ Scribed by Susan M. Petroshius; Kenneth E. Crocker

Book ID
112837188
Publisher
Sage Publications
Year
1989
Tongue
English
Weight
931 KB
Volume
17
Category
Article
ISSN
0092-0703

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Supermarket buyer evaluations of hypothe
Supermarket buyer evaluations of hypothetical new products: An empirical analysis
✍ Vithala R. Rao; Edward W. McLaughlin; Gerard F. Hawkes πŸ“‚ Article πŸ“… 1995 πŸ› John Wiley and Sons 🌐 English βš– 932 KB

## Despite large increases in the number of new consumer product introductions, little attention has been paid to the integral role of the buyer intermediary. Although previous research by the authors has confirmed various hypotheses on the influence of relevant variables on channel intermediaries'