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Effects of foreign product names and country-of-origin attributions on advertisement evaluations

✍ Scribed by Richard Jackson Harris; Bettina Garner-Earl; Sara J. Sprick; Collette Carroll


Book ID
112141853
Publisher
John Wiley and Sons
Year
1994
Tongue
English
Weight
975 KB
Volume
11
Category
Article
ISSN
0742-6046

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