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Context-Dependent Product Evaluations: An Empirical Analysis of Internet Book Reviews

โœ Scribed by Ye Hu; Xinxin Li

Book ID
113663194
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
239 KB
Volume
25
Category
Article
ISSN
1094-9968

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## Despite large increases in the number of new consumer product introductions, little attention has been paid to the integral role of the buyer intermediary. Although previous research by the authors has confirmed various hypotheses on the influence of relevant variables on channel intermediaries'