An application of Keller's brand equity model in a B2B context

✍ Scribed by Kuhn, Kerri‐Ann L.; Alpert, Frank; Pope, Nigel K. Ll.

• Book ID: 125837395
• Publisher: Emerald Group Publishing Limited
• Year: 2008
• Tongue: English
• Weight: 111 KB
• Volume: 11
• Category: Article
• ISSN: 1352-2752
• DOI: 10.1108/13522750810845540