The relationship between vacation factor
✍
Vincent C.S Heung; Hailin Qu; Raymond Chu
📂
Article
📅
2001
🏛
Elsevier Science
🌐
English
⚖ 123 KB
Understanding consumers' travel decision-making and choice of destination helps in developing appropriate marketing strategies. To have a better understanding about Japanese leisure travellers, this study was designed to identify the relative importance of vacation motives as perceived by Japanese