The relationship between vacation factors and socio-demographic and travelling characteristics: the case of Japanese leisure travellers

✍ Scribed by Vincent C.S Heung; Hailin Qu; Raymond Chu

• Publisher: Elsevier Science
• Year: 2001
• Tongue: English
• Weight: 123 KB
• Volume: 22
• Category: Article
• ISSN: 0261-5177
• DOI: 10.1016/s0261-5177(00)00057-1

✦ Synopsis

Understanding consumers' travel decision-making and choice of destination helps in developing appropriate marketing strategies.

To have a better understanding about Japanese leisure travellers, this study was designed to identify the relative importance of vacation motives as perceived by Japanese travellers; to identify the underlying dimensions of the vacation motives, and to examine the signi"cant di!erences between the derived vacation factors and sociodemographic variables and travelling characteristics. A survey was conducted with 406 Japanese leisure travellers to Hong Kong. The results show that &enjoying holidays' is the most important vacation motive. Five vacation factors were derived: &bene"ts sought', &attractions and climate', &cosmopolitan city', &exploration' and &dream ful"llment'. A relationship between vacation factors among the sociodemographic and travelling characteristics were also identi"ed in the study.