𝔖 Bobbio Scriptorium
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An advertising effect model

✍ Scribed by Gupta, Shiv K; Marks, Eli S


Book ID
121773335
Publisher
Elsevier Science
Year
1974
Tongue
English
Weight
530 KB
Volume
2
Category
Article
ISSN
0305-0483

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In this paper we analyse a one state dynamic programming model, which has been frequently used in marketing. LJsing a variation of the Boldrin-Montrucchio technique for the inverse problem we are able to construct a separable return function, which guarantees that the optimal policy shows topologica