๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Alcohol consumption and alcohol advertising bans

โœ Scribed by Saffer, Henry; Dave, Dhaval

Book ID
120366464
Publisher
Taylor and Francis Group
Year
2002
Tongue
English
Weight
242 KB
Volume
34
Category
Article
ISSN
0003-6846

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๐Ÿ“œ SIMILAR VOLUMES

Alcohol advertising and alcohol consumpt
Alcohol advertising and alcohol consumption by adolescents
โœ Henry Saffer; Dhaval Dave ๐Ÿ“‚ Article ๐Ÿ“… 2006 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 192 KB

## Abstract This study investigates the effects of alcohol advertising on adolescent alcohol consumption. The theory of an industry response function and evidence from prior studies indicate the importance of maximizing the variance in advertising measures. Monitoring the Future (MTF) and National