๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Alcohol advertising bans and alcohol abuse: Reply

โœ Scribed by Henry Saffer


Book ID
116107243
Publisher
Elsevier Science
Year
1993
Tongue
English
Weight
642 KB
Volume
12
Category
Article
ISSN
0167-6296

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## Abstract This study investigates the effects of alcohol advertising on adolescent alcohol consumption. The theory of an industry response function and evidence from prior studies indicate the importance of maximizing the variance in advertising measures. Monitoring the Future (MTF) and National