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Affiliate Marketing in Tourism: Determinants of Consumer Trust

✍ Scribed by Gregori, Nicolas (author);Daniele, Roberto (author);Altinay, Levent (author)

Book ID
121690114
Publisher
SAGE Publications Ltd
Year
2013
Tongue
English
Weight
405 KB
Volume
53
Category
Article
ISSN
0047-2875

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## A C T This research examines two constructs, consumers' trust and concern, in information management practices. The authors present empirical evidence from a national consumer survey that suggests improving trust and reducing concerns are two distinct approaches to managing consumer information