𝔖 Bobbio Scriptorium
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Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior

✍ Scribed by Leonidou, Leonidas C.; Leonidou, Constantinos N.; Kvasova, Olga

Book ID
120315674
Publisher
Emerald Group Publishing Limited
Year
2013
Tongue
English
Weight
186 KB
Volume
47
Category
Article
ISSN
0309-0566

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## A C T This research examines two constructs, consumers' trust and concern, in information management practices. The authors present empirical evidence from a national consumer survey that suggests improving trust and reducing concerns are two distinct approaches to managing consumer information