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Advertising decisions for a segmented market

✍ Scribed by Viscolani, B.

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Advertising and exogenous interference i

✍ Grosset, Luca; Viscolani, Bruno 📂 Article 📅 2011 🏛 Informa UK (Taylor & Francis) 🌐 English ⚖ 189 KB

ADVERTISING DECISION RULES FOR MARKET SH

✍ Charles B. Weinberg 📂 Article 📅 1975 🏛 Decision Sciences Institute, Georgia State Univers 🌐 English ⚖ 511 KB

An optimal advertising media selection m

✍ Jha, P. C.; Aggarwal, Remica; Gupta, Anshu; Aggarwal, Sugandha 📂 Article 📅 2012 🏛 Informa UK (Taylor & Francis) ⚖ 282 KB

Optimal advertising control policy for a

✍ Jha, P. C.; Chaudhary, Kuldeep 📂 Article 📅 2012 🏛 Informa UK (Taylor & Francis) ⚖ 361 KB

A study of market segment response to th

✍ McCann, John M 📂 Article 📅 1974 🏛 Elsevier Science 🌐 English ⚖ 118 KB

The strategic nature of advertising in s

✍ Depken, Craig A.; Snow, Arthur 📂 Article 📅 2008 🏛 Taylor and Francis Group 🌐 English ⚖ 148 KB