Optimal advertising control policy for a new product with dynamic potential adopter population in segmented market

✍ Scribed by Jha, P. C.; Chaudhary, Kuldeep

• Book ID: 120976167
• Publisher: Informa UK (Taylor & Francis)
• Year: 2012
• Weight: 361 KB
• Volume: 15
• Category: Article
• ISSN: 0972-0510
• DOI: 10.1080/09720510.2012.10701621