๐”– Bobbio Scriptorium
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Adoption of efficient consumer response: the issue of mutuality

โœ Scribed by Kurnia, Sherah; Johnston, Robert B.

Book ID
125830107
Publisher
Emerald Group Publishing Limited
Year
2001
Tongue
English
Weight
244 KB
Volume
6
Category
Article
ISSN
1359-8546

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## Abstract The theory of reasoned action and components of a theory of innovation adoption were integrated into a model of consumer adoption of the Internet for apparel shopping. The hypothesized model included psychological factors (beliefs and attitude), social factors (social support and social