𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Consumer adoption of the Internet: The case of apparel shopping

✍ Scribed by Eunah Yoh; Mary Lynn Damhorst; Stephen Sapp; Russ Laczniak

Book ID
102490487
Publisher
John Wiley and Sons
Year
2003
Tongue
English
Weight
221 KB
Volume
20
Category
Article
ISSN
0742-6046

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✦ Synopsis

Abstract

The theory of reasoned action and components of a theory of innovation adoption were integrated into a model of consumer adoption of the Internet for apparel shopping. The hypothesized model included psychological factors (beliefs and attitude), social factors (social support and social acceptance), and prior experience to explain intention to purchase apparel via the Internet. A questionnaire was mailed to a random national sample of households. All hypothesized variables were significant. Prior experience with the Internet had the strongest influence on intention to purchase apparel through the Internet. Β© 2003 Wiley Periodicals, Inc.

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