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Guest editorial: The interaction of online technology on the consumer shopping experience

โœ Scribed by William K. Darley


Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
34 KB
Volume
27
Category
Article
ISSN
0742-6046

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## Abstract This study evaluates the effect of the interaction between cognitive variables and the presence of scent on online search motivation, purchase characteristics, and telepresence. An interaction between consumers' type of thought process and the presence of scent was identified as influen