𝔖 Bobbio Scriptorium
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A TOPOGRAPHICAL MODEL OF CONSUMER SPACE PREFERENCES

✍ Scribed by David L. Huff


Book ID
110917902
Publisher
Springer
Year
2005
Tongue
English
Weight
244 KB
Volume
6
Category
Article
ISSN
1056-8190

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A structural latent variable model is used to simultaneously determine the affect of newspaper advertisement characteristics on consumer preferences for apples and on demand for apple varieties. The advertisement characteristics considered included size, color, and logos. The estimated apple prefere