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A new approach for modelling consumers’ preferences

✍ Scribed by Domenico Piccolo; Angela D’Elia


Book ID
116487300
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
521 KB
Volume
19
Category
Article
ISSN
0950-3293

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A structural latent variable model is used to simultaneously determine the affect of newspaper advertisement characteristics on consumer preferences for apples and on demand for apple varieties. The advertisement characteristics considered included size, color, and logos. The estimated apple prefere