𝔖 Bobbio Scriptorium
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A survey on the relationships between customer satisfaction, image, trust and customer advocacy behavior

✍ Scribed by Seyed Alireza Mosavi,

Book ID
120531762
Publisher
Academic Journals
Year
2012
Weight
247 KB
Volume
6
Category
Article
ISSN
1993-8233

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Customer satisfaction with a company's products or services is often seen as the key to a company's success and long-term competitiveness. In the context of relationship marketing, customer satisfaction is often viewed as a central determinant of customer retention. However, the few empirical invest