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A surname brand effect explanation for consumer brand preference and advocacy

✍ Scribed by Howard, Daniel; Kerin, Roger

Book ID: 121833787
Publisher: Emerald Group Publishing Limited
Year: 2013
Tongue: English
Weight: 123 KB
Volume: 22
Category: Article
ISSN: 1061-0421
DOI: 10.1108/JPBM-01-2013-0238

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