Nonprice antecedents of consumer preference for cyber and extension brands

✍ Scribed by Maria Sääksjärvi; Saeed Samiee

• Publisher: John Wiley and Sons
• Year: 2007
• Tongue: English
• Weight: 544 KB
• Volume: 21
• Category: Article
• ISSN: 1094-9968
• DOI: 10.1002/dir.20072