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A simple algebraic estimation procedure for innovation diffusion models of new product acceptance

โœ Scribed by Vijay Mahajan; Subhash Sharma; Subhash Sharma

Book ID
116070599
Publisher
Elsevier Science
Year
1986
Tongue
English
Weight
950 KB
Volume
30
Category
Article
ISSN
0040-1625

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On the theoretical side, this paper contains a general diffusion model of innovation that includes previous models in the literature as special cases. Optimal price and advertising are characterized qualitatively for the general model and several specific cases. Cost learning effects and discounting