Innovation diffusion models of new product acceptance : Vijay Mahajan and Yoram Wind Cambridge: Ballinger, 1986, 298 pp.

✍ Scribed by Joseph P. Martino

• Book ID: 116070648
• Publisher: Elsevier Science
• Year: 1987
• Tongue: English
• Weight: 168 KB
• Volume: 32
• Category: Article
• ISSN: 0040-1625
• DOI: 10.1016/0040-1625(87)90041-2