✦ LIBER ✦

Innovation diffusion models of new product acceptance: Vijay Mahajan and Yoram Wind, (Ballinger, Cambridge, MA, 1986) pp. 318, $34.95.

✍ Scribed by Steven Schnaars

Book ID: 119138369
Publisher: Elsevier Science
Year: 1987
Tongue: English
Weight: 190 KB
Volume: 3
Category: Article
ISSN: 0169-2070
DOI: 10.1016/0169-2070(87)90051-3

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## Book Reviews THE JoF POLICY The purposes of this section are, first, t o help our readers to be aware of all books that are relevant t o forecasting, and second, we want to emphasize books that make highly significant contributions t o forecasting. Finally, we want to emphasize how a book can b