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A model of antecedents of consumers' post brand attitude upon exposure to a cause–brand alliance

✍ Scribed by Beth Myers; Wi-Suk Kwon

Book ID
115560578
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
647 KB
Volume
18
Category
Article
ISSN
1465-4520

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📜 SIMILAR VOLUMES

Maximum principles applied to a model of
Maximum principles applied to a model of consumer brand choice
✍ Josa A. Soeiro Ferreira 📂 Article 📅 1990 🏛 John Wiley and Sons 🌐 English ⚖ 765 KB

This paper presents an application of the maximum principle and the generalized maximum principle (a recent extension of that principle) to a discrete-time model of consumer choice behaviour. The model includes two brands in a market and uses a non-stationary first-order Markov chain. The optimizati