✦ LIBER ✦
Practice Prize Paper —Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
✍ Scribed by Danaher, Peter J.; Roberts, John H.; Roberts, Ken; Simpson, Alan
- Book ID
- 125522792
- Publisher
- INFORMS
- Year
- 2011
- Tongue
- English
- Weight
- 407 KB
- Volume
- 30
- Category
- Article
- ISSN
- 0732-2399
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