The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility

✍ Scribed by Barbara A. Lafferty

• Book ID: 116617978
• Publisher: Elsevier Science
• Year: 2007
• Tongue: English
• Weight: 168 KB
• Volume: 60
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2006.09.030