A Dichotomy of Privacy: Personal and Professional Attitudes of Marketers
✍ Scribed by Stuart L. Esrock; John P. Ferré
- Book ID
- 108505784
- Publisher
- John Wiley and Sons
- Year
- 1999
- Tongue
- English
- Weight
- 190 KB
- Volume
- 104
- Category
- Article
- ISSN
- 0045-3609
No coin nor oath required. For personal study only.
📜 SIMILAR VOLUMES
Businesses using direct marketing as the basis upon which to engage in relationship building must proceed in a manner that acknowledges and minimizes consumer concerns about privacy. This study reports the results of an exploratory investigation of consumer and direct marketers' attitudes in one Can
The study reported here examines, in the context of Crawford's (1970) items, differences in research ethics attitudes among marketing professionals in Australia, Canada, Great Britian, and the United States. The study results indicate the lack of significant differences in research ethics attitudes