𝔖 Bobbio Scriptorium
✦   LIBER   ✦

A critical model of brand experience consequences

✍ Scribed by Fam, Kim‐Shyan; Shamim, Amjad; Mohsin Butt, Muhammad

Book ID
120579212
Publisher
Emerald Group Publishing Limited
Year
2013
Tongue
English
Weight
109 KB
Volume
25
Category
Article
ISSN
1355-5855

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## Abstract Many destinations around the world sell themselves in very similar ways; imagery centres around overused icons, such as nature, beaches, families and couples all having fun. The tone of messaging is also generic, usually focusing on the ideas of escape and discovery. However, some desti