๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Brand personality factor based models: A critical review

โœ Scribed by Mark Avis


Book ID
116266432
Publisher
Elsevier
Year
2012
Tongue
English
Weight
263 KB
Volume
20
Category
Article
ISSN
1441-3582

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Comparing factor analytical and circumpl
โœ Jia Yao Esther Bao; Jillian C. Sweeney ๐Ÿ“‚ Article ๐Ÿ“… 2009 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 124 KB

## Abstract Competition has never been greater, which means it is more important than ever that organizations assess their brand management strategies, including brand personality management. However, little empirical research addresses the brand personality concept, particularly its role in produc

Brand personality: Exploring the potenti
โœ Jillian C. Sweeney; Carol Brandon ๐Ÿ“‚ Article ๐Ÿ“… 2006 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 916 KB

## Abstract With the proliferation of products and brands in the marketplace, brand personality has emerged as an important means of brand differentiation and thus of increasing consumer preference. However, little research has investigated this important construct, with the significant exceptions