## Abstract Competition has never been greater, which means it is more important than ever that organizations assess their brand management strategies, including brand personality management. However, little empirical research addresses the brand personality concept, particularly its role in produc
โฆ LIBER โฆ
Brand personality factor based models: A critical review
โ Scribed by Mark Avis
- Book ID
- 116266432
- Publisher
- Elsevier
- Year
- 2012
- Tongue
- English
- Weight
- 263 KB
- Volume
- 20
- Category
- Article
- ISSN
- 1441-3582
No coin nor oath required. For personal study only.
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