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A comparison of recognition and recall by a multiple-response method

โœ Scribed by John Brown


Book ID
117170585
Publisher
Elsevier Science
Year
1965
Weight
652 KB
Volume
4
Category
Article
ISSN
0022-5371

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## Abstract Despite the common recommendation that brand names be memorable, little is known about the effect of brand name type on various forms of memory processing such as recall and recognition. As such, this article extends prior research by comparing recall and recognition for three sets of b