## Abstract It has been well documented in the marketing literature that customer satisfaction is critical to any businesses' success. However, it is far less clear as on how marketers comprehend customer differences in customer satisfaction evaluations, and leverage such understanding in forming t
A bootstrap procedure for mixture models: applied to multidimensional scaling latent class models
β Scribed by Suzanne Winsberg; Geert De Soete
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 167 KB
- Volume
- 18
- Category
- Article
- ISSN
- 1524-1904
- DOI
- 10.1002/asmb.467
No coin nor oath required. For personal study only.
β¦ Synopsis
Abstract
A bootstrap procedure useful in latent class, or more general mixture models has been developed to determine the sufficient number of latent classes or components required to account for systematic group differences in the data. The procedure is illustrated in the context of a multidimensional scaling latent class model, CLASCAL. Also presented is a bootstrap technique for determining standard errors for estimates of the stimulus coβordinates, parameters of the multidimensional scaling model. Real and artificial data are presented. The bootstrap procedure for selecting a sufficient number of classes seems to correctly select the correct number of latent classes at both low and high error levels. At higher error levels it outperforms Hope's (J. Roy. Statist. Soc. Ser B 1968; 30: 582) procedure. The bootstrap procedures to estimate parameter stability appear to correctly reβproduce Monte Carlo results. Copyright Β© 2002 John Wiley & Sons, Ltd.
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## Rejoinder for Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model We wish to thank the three sets of reviewers for their various comments made on our manuscript. We appreciate their general positive responses to the newly developed pr
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