How big is this market? the rapid rise of paid search -- A $21 billion afterthought: how Google entered the advertising market -- First principles for reaching customers through AdWords -- Setting up Ad groups -- How Google ranks ads: quality-based bidding -- Big-picture planning and making the case
Winning Results with Google Adwords 2nd Edition
✍ Scribed by Andrew Goodman
- Publisher
- McGraw-Hill
- Year
- 2009
- Tongue
- English
- Leaves
- 401
- Category
- Library
No coin nor oath required. For personal study only.
✦ Synopsis
Reach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales* You’ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!
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