Winning Results With Google Adwords
✍ Andrew Goodman
📂 Library
📅 2008
🏛 McGraw-Hill, Osborne Media
🌐 English
✦ LIBER ✦
📁
Winning Results with Google AdWords
✍ Scribed by Goodman A
- Publisher
- McGraw-Hill
- Year
- 2009
- Tongue
- English
- Leaves
- 401
- Edition
- 2nd ed
- Category
- Library
⬇ Acquire This Volume
No coin nor oath required. For personal study only.
✦ Synopsis
How big is this market? the rapid rise of paid search -- A $21 billion afterthought: how Google entered the advertising market -- First principles for reaching customers through AdWords -- Setting up Ad groups -- How Google ranks ads: quality-based bidding -- Big-picture planning and making the case to the boss -- Keyword selection and bidding: tapping into powerful AdWords features -- Writing winning ads -- Expanding your ad distribution: opportunities and pitfalls -- Measuring success: a ''what's changed'' report -- Increasing online conversion rates -- Online targeting 1995-2015: fast start, exciting future
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