<P><EM>Marketing Database Analytics</EM> presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothin
Winning on HR Analytics : Leveraging Data for Competitive Advantage
β Scribed by Ramesh Soundararajan; Kuldeep Singh
- Publisher
- SAGE Publications India Pvt, Ltd.
- Year
- 2019
- Tongue
- English
- Leaves
- 273
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
3rd prize in the DMA-NTPC Management Book Awards, 2018. In a dynamic world, the role of HR is central in tapping the vast potential of human capital, and interestingly, blending it with automation and digitization in unique ways. HR analytics is pivotal in identifying, measuring and articulating the objectives and outcomes of different programs. What if you can: * Predict which high performers were at risk of leaving six months before they walked out the door? * Merge external data with your own business metrics to project workforce demand six, nine or even eighteen months from now? * Triage incoming resumes overnight to predict employee success and tenure before you hire? All this and more is possible with sophisticated technology and analytics as demonstrated by companies such as Google, Walmart, and American Express. To leverage analytics, you need to walk a path through reliable data, techniques of analysis, and formulation of hypothesis. This book is a practical, do it yourself handbook to convert analytics into an area of strength and maintain competitive advantage.
β¦ Subjects
Personnel management.; BUS041000; NON000000; NON000000
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