Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs

✍ Scribed by Sonja Gensler; Oliver Hinz; Bernd Skiera; Sven Theysohn

• Book ID: 113584004
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 358 KB
• Volume: 219
• Category: Article
• ISSN: 0377-2217
• DOI: 10.1016/j.ejor.2012.01.002